Hippeas: Don't Worry Pea Happy

Consumer Advertising Campaign
Project Overview
Keeping it groovy has never been easier when you combine a hippie snack with some hippy followers. This 360 degree Consumer Ad campaign features originally designed and illustrated hippie characters to represent the overall quirky feel of the brand. Each character is designed to pair with a specific flavor, and this is evident in the color choices and overall personality. Combined with hippy sayings for copy writing, these HIPPEAS are ready to grab your attention in specially designed display boxes at your local supermarket. Includes early stage development sketches.
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